The four ways fundraising is like marketing

The four ways fundraising is like marketing

THE FOUR WAYS FUNDRAISING IS LIKE MARKETING Not so long ago, I stepped into a new position: Marketing Manager. After over fifteen years in fundraising, changing career was as intimidating as it was challenging. Both my employer and I really took a leap of faith when...
Kickstart September with books!

Kickstart September with books!

KICKSTART SEPTEMBER WITH INSPIRING BOOKS! What makes the summer holiday, or any other holiday, even more enjoyable is that it gives you time and space to relax. Many of us grab a novel, a collection of poems or a practical book and immerse ourselves in it. Over the...
The perfect fundraising strategy

The perfect fundraising strategy

THE PERFECT FUNDRAISING STRATEGY Recently I had a series of interviews with the ”top-fundraisers” of the World Bank. These top-fundraisers are responsible for acquiring funds for the Capital Injections in the bank as well as for the so-called Trust Funds and the...
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